PubSub Wins First Annual ComputerWorld Horizon Award

PubSub Lauded for its Prospective Search Technology

New York - July 25, 2005 - PubSub, the essential tool for anyone tracking what people are saying about the topics they care about, today announced that the company has been honored with the Computerworld Horizon Award for its development of important new information technology. PubSub was among eight companies recognized for designing nascent technologies that benefit enterprise IT.

This award recognizes PubSub.s prospective search technology which constantly monitors relevant blogs and Web feeds for matches to users. subscriptions and delivers results in real time. Unlike retrospective searches that rely on a static, historical collection of data, prospective search registers queries and evaluates them against every new document as it is published. Queries are persistent, so that subscribers are instantly notified whenever something new appears on their subject of interest.

The technology serves a wide range of business purposes, including brand monitoring, competitive intelligence, and reputation management. Everyday users subscribe to PubSub to stay up-to-date on need-to-know information like updates on their favorite sports teams, to airline delays and even earthquake alerts. Other users include journalists, who tap into PubSub to keep up with emerging trends and connect with potential story sources.

"We're seeing a big increase in the number of people adopting and embracing prospective search to track the information they care about," said Bob Wyman, PubSub's CTO and co-founder. "It's extremely rewarding to be recognized by Computerworld for our work in pioneering prospective search."

About the PubSub.com Service:
PubSub.com provides a free matching service that continuously reads more than 13 million blogs, over 50,000 newsgroups, all SEC Edgar Filings, press releases from major wire services, earthquake data from the US Geological Survey, and FAA airport delay information to instantly alert users whenever material events occur. This unique, real-time notification service is made possible by PubSub.s proprietary .matching engine. which, each day, performs hundreds of billions of matches between subscriber requests and newly-published items.

About PubSub Concepts, Inc.
PubSub Concepts, Inc. is a New York-based company founded in 2002. The company develops Internet-scale Publish/Subscribe systems and plans a series of product releases designed to make prospective searching a vital element of the Internet experience. Visit www.pubsub.com for more information.

CONTACTS:

Jon Mandell
PubSub Concepts, Inc.
1-212-227-4101
jmandell@pubsub.com

Juliet Gowing
PAN Communications
978/474-1900
jgowing@pancomm.com