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PubSub Introduces Football Feature Incorporating Prospective Search Subscriptions for Football Fans

NEW YORK, Aug. 29 -- PubSub.com, the essential prospective search tool for tracking what people are saying about the topics they care about, today announced the launch of PubSub Football, a collection of free, pre-built subscriptions that provide customized delivery of football content from the blogosphere and syndicated Web sites. PubSub Football enables sports journalists and football fans to follow what is being said about NFL teams and players.

PubSub's football offering can also help fantasy football coaches get a leg up on their competition. One can search by player name or team to see current news and analysis regarding players' performances when making important decisions for fantasy teams. PubSub Football brings you all the discussion about NFL football as it happens.

The subscriptions have been created in such a way so as to not confuse players with people with the same names. For example, the subscription for Brad Johnson, a quarterback with the Minnesota Vikings, will only show results with content about him and not another "Brad Johnson."

PubSub's prospective search technology instantly notifies users as soon as the search terms they have subscribed to are mentioned. PubSub lets you watch rather than search. Search engines like Google and Yahoo crawl the Web to gather information that is later searched in response to queries. This is called retrospective search, as the results represent what has happened in the past.

PubSub's prospective search constantly monitors blogs and syndicated web sites for matches to users' subscriptions and delivers results in real time. Prospective search watches for you by making your queries persistent.

Matched results are delivered as an RSS or Atom feed into a news aggregator or read on the Web. Alternatively, PubSub provides a browser sidebar that pushes updates as they occur, eliminating the need to hit the refresh button to get up-to-date results. Users can visit the Football feature page at https://www.pubsub.com/features/football

"We've seen constant growth in the number of blogs that focus on sports," said Bob Wyman, CTO and co-founder of PubSub Concepts, Inc. "PubSub Football is a way to gather all of that content into one place and have sports enthusiasts use pre-built subscriptions for whatever purpose they want, whether they are just an avid fan, or involved in Fantasy Football."

About the PubSub.com Service:
PubSub.com provides a free prospective search service that continuously monitors more than 14 million blogs and syndicated Web sites, over 50,000 newsgroups, all SEC Edgar Filings, press releases from major wire services, earthquake data from the US Geological Survey, and FAA airport delay information to instantly alert users whenever material events occur. PubSub's prospective search provides a real-time notification service made possible by PubSub's proprietary "matching engine" which, each day, performs hundreds of billions of matches between subscriber requests and newly-published items.

About PubSub Concepts, Inc.
PubSub Concepts, Inc. is a New York-based company founded in 2002. The company develops Internet-scale Publish/Subscribe systems and plans a series of product releases designed to make prospective searching a vital element of the Internet experience. Visit https://www.pubsub.com for more information.

CONTACTS:

Jon Mandell
PubSub Concepts, Inc.
1-212-227-4101
jmandell@pubsub.com

Juliet Gowing
PAN Communications
978/474-1900
jgowing@pancomm.com

Copyright © 2006 PubSub Concepts, Inc. All rights reserved.